Katy Horrocks Marketing
Why Katy
“I get stuff done.”
20+
Years experience
50+
Clients served
5
Sectors covered
About
Senior marketing leadership. Without the overhead.
Katy draws on wide experience including rebrands, business integrations, product launches, fundraising, crisis communications, and day-to-day marketing management. She can advise on strategy while also focusing on the detail that makes the difference.
Katy has helped businesses present their best foot forward for around twenty years. In 2019, she branched out to build a portfolio of clients, bringing the same strategic rigour and hands-on approach to every engagement.
Strategic thinking
A clear-sighted view of what the business needs, with a clear plan to get there.
Getting into the detail
High-level strategy counts for nothing if the execution is weak. Katy makes sure it isn't.
Portfolio consultancy
Working across multiple businesses simultaneously, bringing fresh perspective to each.
“Senior marketing expertise, applied with genuine care and commercial rigour.”
Career
A track record built over two decades.
2025-PRESENT
PR and Marketing for August Equity LLP
Helping to sharpen brand positioning, strengthen communications and bring clear, commercially focused marketing direction across the business.
2025-PRESENT
PR and Marketing for August Equity LLP
Helping to sharpen brand positioning, strengthen communications and bring clear, commercially focused marketing direction across the business.
2021-present
Consultant to NVM Private Equity LLP
Marketing and communications support for a long-established private equity house focused on UK growth businesses.
2021-present
Consultant to NVM Private Equity LLP
Marketing and communications support for a long-established private equity house focused on UK growth businesses.
Jan 2023-PRESENT
Sensation Group
Helping the business communicate its offer more confidently and present itself more consistently across key channels.
Jan 2023-PRESENT
Sensation Group
Helping the business communicate its offer more confidently and present itself more consistently across key channels.
July 2025
Buoyant Upholstery
Helping Buoyant refine how it talks about its business, creating clearer messaging and a more joined-up marketing approach to support growth and improve brand consistency.
July 2025
Buoyant Upholstery
Helping Buoyant refine how it talks about its business, creating clearer messaging and a more joined-up marketing approach to support growth and improve brand consistency.
September 2023-May 2024
SHS Group
I supported SHS Group with practical marketing and communications guidance, helping to bring greater clarity, consistency and focus to how the business presented itself.
September 2023-May 2024
SHS Group
I supported SHS Group with practical marketing and communications guidance, helping to bring greater clarity, consistency and focus to how the business presented itself.
2020-November 2024
Consultant to Recruitment Management Group
Brand positioning and marketing strategy for a specialist recruitment business, supporting growth and sector visibility.
2020-November 2024
Consultant to Recruitment Management Group
Brand positioning and marketing strategy for a specialist recruitment business, supporting growth and sector visibility.
2019-April 2023
Consultant to Mercia Asset Management
Ongoing strategic marketing consultancy supporting one of the UK's leading listed regional venture capital and private equity firms.
2019-April 2023
Consultant to Mercia Asset Management
Ongoing strategic marketing consultancy supporting one of the UK's leading listed regional venture capital and private equity firms.
2014-2019
Enterprise Ventures / Mercia Asset Management PLC
Senior marketing leadership through a significant period of growth, acquisition, and the transition from regional to national investment brand.
2014-2019
Enterprise Ventures / Mercia Asset Management PLC
Senior marketing leadership through a significant period of growth, acquisition, and the transition from regional to national investment brand.
2001-2013
Bibby Line Group
Over a decade leading marketing across a diverse, multi-brand group, spanning rebrands, product launches, business integrations, and crisis communications.
2001-2013
Bibby Line Group
Over a decade leading marketing across a diverse, multi-brand group, spanning rebrands, product launches, business integrations, and crisis communications.
1999-2000
Citation
Early career in professional services marketing, building foundations in B2B communications and client engagement.
1999-2000
Citation
Early career in professional services marketing, building foundations in B2B communications and client engagement.
A bit more about me
A bit more about me…
Based in Cheshire with her family, Katy balances family and a busy working life with helping to manage a community running club, VW camper adventures and time spent at the Welsh and Cornish coasts. She believes in working hard, staying curious and finding the energy in every project.
Katy is calm under pressure, direct when it matters and always focused on what will actually make a difference.
What clients say
I have worked with Katy on a number of different projects since 2016 and I continue to connect her to companies that I know that need marketing support. Katy has an excellent grasp of both strategic and operational marketing issues and is able to challenge current thinking to achieve great results. She is an asset to both investors reviewing their fund management operations as well as companies building/reviewing a go-to market strategy or preparing for an exit.
Dr Nicola Broughton
Chair, NED and Investor
Katy completed a research project for us that highlighted her sophisticated thinking, business judgement and ease at establishing quick rapport with senior executives. She proved equally able to get into the detail and deliver on time and budget. I look forward to working with Katy again soon.
Sarah Shackleton
Former Chief Talent Officer, Oxford Science Enterprises
Want to know more?
Then please get in touch.